It is with great excitement that the American Board of Pediatric Dentistry (ABPD) introduces our 2022-2025 Strategic Plan. As we began creating the strategic plan, we considered many elements of ABPD and clarified our mission and vision, while examining the internal and external forces that shape our strategic efforts. The strategic plan dictates the tactics, goals, strategies and performance measures which will guide our organization now and position ABPD for future success. 

The strategic plan begins with the mission and vision statements. Our new mission statement, or the "WHY" of ABPD states: "Every child, every adolescent, and every individual with special needs deserves quality care." and the new vision statement, or the "HOW" of the organization is: "Commitment to excellence through a certification process that inspires lifelong learning." 

The plan is divided into five pillars: the Certification Process, Communication, Sustainability, Diversity, Equity, and Inclusion, and Partnerships and Collaborations. The goals, or the "WHAT" for each area and strategies are as follows: 

Certification Process

  • Ensure a meaningful and valid process. 
  • Assess the current certification process to determine if it is enhancing the knowledge and growth of pediatric dentists at all career stages.
  • Continued assessment of our process and evaluation of the use of best practices and innovation. 
  • Direct grant funding to study the certification processes and patient outcomes. 


  • Continuous improvment of bi-directional communication. 
  • Understand and communicate the relevance of board certification. 
  • Develop communication strategies with stakeholders. 
  • Strengthen committee and governance communication. 


  • Maintain organizational excellence. 
  • Cultivate new volunteers and leaders and maintain financial stability. 

Diversity, Equity, and Inclusion (DEI)

  • Advocate for DEI. 
  • Ensure best practices are considered in all aspects of the organization. 

Partnership and Collaborations

  • Strengthen current and seek new relationships with organizations that share similar goals. 

As ABPD integrates the tactics and strategies of the plan into actions, we hope to drive excellence in pediatric dental care for all pediatric dentistts and the patients in our care. 

Edward Ginsberg, DDS
Secretary, ABPD
Board Certified 1992
Baltimore, MD